ART GALLERY ::
Artrium
What
Artrium is a digital auction app that lets art enthusiasts discover and bid on art pieces without physically attending an auction.
Why
Finding time to join a physical auction while maintaining a busy schedule can be difficult. The app, allows users bid conveniently without the stress of being at an auction in person.
How
Artrium organizes live digital auctions with art pieces curated from an art gallery. On the app, users can bid against other collectors for a specific piece.
Persona
After conducting qualitative research, a certain type of user began to emerge from the data. This user was brought to life in the persona and served as a reference point through out the development of this product.
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Definition & Ideation
Understanding the users problem was the foundation for developing ideas and building wireframes. User testing was conducted at various stages to make sure problems were properly solved and flows were easy to follow.
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Problem Statement
Casey is an investment banker and art collector with a busy schedule. She needs an online auction platform that lets her conveniently place bids for art pieces from artists she loves. She wants the experience of a live auction without the stress of being physically there.
Hypothesis Statement
If Casey can place bids online in a way that imitates the experience of a live auction, she will be able to collect art pieces without missing out on rare opportunities.
Goal Statement
Our art auction app will let users bid on art they love, without physically attending an auction. We will measure effectiveness by analyzing the number of items sold on the auction app.
Brand Guide
The identity was designed to unite the variety of art pieces on display for auction. The visual languague is a blend of classic and modern expressions that further emphasize the range of auction collections.
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UI Design
The clean, minimalist layout ensures that the artwork takes center stage, with elements that makes it effortless to browse collections, explore auction pieces and provide a more comfortable bidding experience.
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UI Design System
The design kit compliments the brands visual language, allows flexible combination of elements and serves as a building block for features.
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Role
My role in this project includes UX research, UI/UX design and brand design.
Takeways
Conducting user research uncovered features that were not previously anticipated.
Next Steps
The goal of the project was to develop a minimum viable product with limited features. Going foward, additional features and flows will be included.